THE AeeDEA STORY

AeeDEA started in 2010, offers innovative, functional, stylish customization, high quality yet affordable accessories for Harley Davidson Motorcycles.

AeeDEA focuses on “out of the box” thinking to provide value for money products and has 5 patents in its name.

Designed by an avid motorcyclist, we understand the pain points of a rider and focus on functionality of products while maintaining high quality. AeeDEA’s products are manufactured from scratch in our factory in Bangalore, India ,with locally sourced materials. All our products are tested intensely for form, fit, functionality and durability.

AeeDEA products can be purchased directly from our website. Once your order is placed and payment is confirmed, your product moves into production. The estimated production time is clearly displayed on each product page. For certain products, this information will also be emailed to you after your purchase.

THE AeeDEA FEATURES

Our mission

Besides innovation in product design, AeeDEA has also developed a highly dependable supply chain.

As a company, AeeDEA has always opted to work with skilled vendors who may not necessarily be a large enterprise. Today we have over 50+ vendors. Every vendor at AeeDEA is committed to our cause and we work together as partners.

Almost 95% of the raw materials we use are locally sourced in India

Our values

Being a part of the Harley community, we are invested in the interest of fellow riders, their needs, and their pain points. Our intent is to give you a product that you have the need for, not one that may or may not make business sense to us

Our Team

Mechanical Engineer, MBA University of Toronto

SANDEEP DAHIYA

All products at AeeDEA are designed by Sandeep, a qualified Mechanical Engineer (20+ years of experience) with an Automotive specialization. Sandeep has worked as a design engineer with various automotive companies in India and North America. Sandeep has multiple product patents to his name. Besides working on designing products at AeeDEA, he works full-time as an Associate Partner with McKinsey and company, in the management consulting space.

MBA – Bangalore University

Sushmita Shetty

Sushmita has 15+ years of experience in Sales and Marketing, in the automotive and telecom sector, in India and North America. She handles Sales, Customer support besides managing supply chain for AeeDEA.

MD Murthy

Murthy has been an integral part of AeeDEA for over a decade, bringing hands-on expertise and dedication to everything he does.

A diploma holder from ITI, he efficiently manages operations, vendor coordination, and team workflows with precision. Murthy is also our go-to expert for product installations—both on-site and guiding customers remotely with ease.

His deep technical knowledge and calm problem-solving make him a customer favorite and a true backbone of our team.

Prajwal S

Prajwal S Bharadwaj is a D2C / Digital marketer based in Bangalore, with over 5 years of experience across a wide range of industries. He has been actively working with the Aeedea Team, contributing to both the development and implementation of Shopify websites, alongside leading marketing efforts.